Pop icon Justin Bieber has launched a brand-new fashion label called SKYLRK.
This marks his evolution beyond Drew House, the brand he co-founded in 2019.
With SKYLRK, Bieber steps into a bolder, more futuristic vision of streetwear, redefining casual fashion for a new generation.
✨ Features of SKYLRK
Diverse Range of Items
SKYLRK offers a wide variety of items, including sweat suits, sandals, sneakers, sunglasses, and smartphone cases.
Design Aesthetic
Oversized silhouettes and vivid color palettes dominate the designs, evoking early 2000s nostalgia with a modern twist.
Creative Collaborations
Justin’s wife, Hailey Bieber, has actively participated in the design process.
She even mentioned on Instagram that she’s working on “my favorite jacket I’ve ever made.”
🤝 Who’s Behind SKYLRK?
- Justin Bieber: Founder and creative director, overseeing the brand’s overall vision.
- Neima Khaila: Co-founder of the streetwear brand Pink Dolphin, now collaborating with Bieber as a co-founder of SKYLRK.
- Hailey Bieber: Actively involved in the design process, contributing her creative insights to the collection.
🔥 Breaking Away from Drew House
Justin Bieber officially announced his departure from Drew House and introduced SKYLRK through a symbolic CGI video.
The video features the iconic Drew House burning down, representing a clear and powerful new beginning.
📸 Latest Items
- Sandals: Available in six colorways with chunky, elevated soles.
- Sneakers: Three styles revealed:
- Beige suede with light teal accents
- Neon green and white TPU
- Matte black with neon green details
- Other Items: Hoodies, beanies, sunglasses, smartphone cases, and more.
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📱 Brand Presence
- Official Instagram: @skylrk (currently no posts)
- Official Website: Not yet launched, but teaser previews of upcoming products are available on Justin’s personal Instagram.
🎯 Who Will Love SKYLRK?
✔ For Those Who Want Effortless Style
SKYLRK’s pieces deliver a laid-back yet stylish look — perfect for those who want to look fashionable without trying too hard.
✔ For Fans of Korean and Minimalist Street Fashion
With oversized fits, muted color palettes, and minimalistic vibes, SKYLRK appeals to those who love Korean fashion and modern streetwear aesthetics.
✔ For Lovers of Monochrome and Neutral Tones
If you’re into beige, gray, khaki, and other muted colors, SKYLRK’s lineup will feel right at home in your wardrobe.
✔ For Those Who Love Unisex Fashion
Most SKYLRK items are designed to be unisex, making it a great choice for sharing clothes with your partner or trying out matching outfits.
✔ For Fashion Beginners
Simple yet stylish, SKYLRK’s pieces are easy to mix and match, making it an ideal starting point for anyone new to fashion trends.
📝 Conclusion
SKYLRK represents Justin Bieber’s new creative journey — a fashion brand that embodies his evolving style and vision.
With a shift away from Drew House, Bieber introduces bolder and more distinctive items.
All eyes are now on SKYLRK as it gears up to redefine the next era of street fashion.
